The UK Game Fair has launched an initiative to attract thousands of country sports newcomers to its upcoming event at Stoneleigh on 22-24 July.
The Experience Campaign encourages those who have not tried clay shooting, airgunning, gundog handling, 4×4 driving or fishing to get involved. Experience is designed for newcomers of all ages and actively rewards showgoers for visiting every area of the show, including the clay line, airgun ranges, Focus on Fishing, arenas, 4×4 track and more. Younger visitors will be able to collect stamps for each activity on a special certificate.
A concerted promotional effort is under way to build excitement for Experience, including print advertising and online marketing. This reaches further than the shooting press – for example, the UK Game Fair has booked a heavy campaign with the Midlands-based Touch FM network, which will include on-air advertising, editorial content and live broadcasts from the fair itself.